What made Afrobeats special was the rawness, the local bounce, the identity. Now everything sounds like it was engineered for TikTok in LA.
Same flows. Same accents. Same production.
At this point, are we exporting culture or slowly replacing it?
Because if the goal is global success, I get it. But must everything lose that Ajegunle, Surulere, Lagos essence before it can cross borders?
Feels like we’re winning globally but diluting what made the sound ours in the first place.
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Saw a video on tIktok, basically they were talking about how Grammys have not been given to any true NIgerian sounding artists. With differences in culture, divides also exist. The example they gave about that was the thing at the start of Peace be unto you (Asake), the “Help me help me, e dey carry me dey go where I no know” (the original was a policewoman that asked a guy she wanted to arrest to let her enter his car and drive to the police station, the result was him driving the wrong way), and how that is a NIgerian thing. If you aren't NIgerian, or if you haven't lived influenced by NIgerian culture, you can't get that statement, and you can't get the whole song. True NIgerian songs can't get Grammys because people who decide who gets Grammys don't understand non-Western sounding Nigerian songs.
So maybe that's why. And there could be another conversation about internalised glorification of anything that isn't NIgerian, but hey.
Ummm. If I’m not mistaken, Fela Kuti won a grammy.
Not a best afrobeats artist award. He won a lifetime achievement award, which is very different. And of course he won one, he's a very important part of music history.