I’m not even going to lie, it’s starting to piss me off how much Afrobeats artists are westernizing their sound.

by •

What made Afrobeats special was the rawness, the local bounce, the identity. Now everything sounds like it was engineered for TikTok in LA.

Same flows. Same accents. Same production.

At this point, are we exporting culture or slowly replacing it?

Because if the goal is global success, I get it. But must everything lose that Ajegunle, Surulere, Lagos essence before it can cross borders?

Feels like we’re winning globally but diluting what made the sound ours in the first place.

8 Replies
+5
Comment

Related discussions

View full discussion
Replying to Ennyswife: "Saw a video on tIktok, basically they were talking about how Grammys have not been given to any true NIgerian sounding artists. With differences..."
(1 reply)
[author]

Ummm. If I’m not mistaken, Fela Kuti won a grammy. 

Reply
0

Not a best afrobeats artist award. He won a lifetime achievement award, which is very different. And of course he won one, he's a very important part of music history.

Reply
+1