According to the speaker, here are the nine steps to building a billion-pound business (11:26 - 15:17):
Copy and pivot: Find a proven business model, emulate it, improve it, and then think bigger. (11:27)
Get an investor for scaling: Bootstrap until the model is proven so you do not give away too much equity, then seek investment to scale. (11:28 - 11:38)
Get coaching and mentorship: Hire a paid business coach or find a mentor who has experience and can share learnings from their own mistakes. (11:38 - 11:58)
Bricks, clicks, and paper: Utilize a mix of physical presence, online marketing, and direct mail, as the latter can be highly effective when competition for the doormat is lower. (12:00 - 13:04)
Hire your replacement: Entrepreneurs with many ideas need to focus, so hire a proven Chief Executive to step up and work on the business. (13:05 - 13:21)
Go global with locals: Once the model is proven in the home country, expand internationally but hire local leadership, as people prefer to buy from locals. (13:22 - 13:48)
Evolution, not revolution: Continuously evolve the business model to avoid stagnation and potential failure. (13:50 - 14:08)
Maintain a to-do and not-to-do list: Focus is essential, so maintain a list of tasks to ignore as much as tasks to complete. (14:10 - 14:38)
Hone your character: Recognize your personal strengths and weaknesses, focus on the former, and hire others to handle the tasks you are not good at. (14:39 - 15:17)
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1 Comments
Great, thanks for sharing.