But what's really wrong with 9Mobile?? Same Service, New Name. Lmao

9mobile’s main problem is not just branding, it’s performance.

They’ve had financial issues since their Etisalat days, which means less money to invest in network infrastructure. As a result, their service quality has dropped. Calls fail, data is slow, and coverage is weaker compared to competitors like MTN Nigeria and Airtel Nigeria. Because of this, many users have left.

The rebrand is not helping because it does not fix the core problem. Changing names from Etisalat to 9mobile and now to T2 creates confusion and makes the company look unstable.

A rebrand only works when the product improves. In this case, the experience stayed the same, so people don’t see any real change.

In short, the issue is simple:
bad service + frequent rebranding = loss of trust.

What do you think??