Ycee recently described today's content scene as an "Olodo Uprising," arguing that creators who make less intellectual content are getting the biggest attention.
Look at creators like Peller and Jarvis. Whether you enjoy their content or not, millions of Nigerians tune in. That raises an uncomfortable question.
Is the problem really the creators, or are they simply giving people exactly what they want?
The algorithm rewards attention, not intelligence. If educational content struggles while entertainment dominates, maybe that's less about creators and more about audience preference.
Has Nigerian content changed, or has the audience simply made its choice?
1 Comments
Ycee isn't entirely wrong. Serious creators barely get half the engagement.
True, but if people aren't watching educational content, can you blame the algorithm?
Peller is entertaining. Nobody forced millions of people to watch him.